Have you ever had an idea that a product or service could be improved, but no one seemed to get it? Maybe the reason is you had trouble seeing it from a different POV (point of view) or you were possibly speaking to the wrong audience. When the concept did not click, you became hesitant to invest any more time or resources into the idea. Eventually it went to the back burner only to fade from memory, but not quite…
Somewhere deep in your mind it still rolls around bumping into other thoughts. Like a haunting jingle from a television show, it just won’t fade. The reason is that it still maybe a great idea, but needs a new approach or it needs to be resolved completely.
Two, what seemed to be, unrelated events were drawn together in a moment of distraction. The first was the discovery of an unusual lawn decoration of a goofy bird in early spring. The second was a quote that was sent to me by a friend a few weeks ago. Spanned by months, these two items would refresh the use of classic practice.
This unusual character bend backwards and under was seeing the same thing it saw before, but only from a different point of view. Combined with Mary Engelbreit’s quote, I am reminded that even what may seem to be a bad idea from one view-point, may in fact, be a great idea when we change our POV or discover that change is not even needed at all.
So here’s my thinking tip: take an old idea and view it from three different perspectives. If it’s a new or enhanced product, look at it from three different types of customers. If you are changing a product or service, look from three different managers eyes. And finally, before you act, look at it from three different processes to decide if it really needs to be change at all.
Don’t be afraid to change your POV, but always keep an open mind, you may just be surprised of the answers you see. Not all change is needed, sometimes the original deal is still the best.
Until next time, keep thINKing Visual.