Finding Customers

They say customers develop a relationship with providers on two initial criteria, ‘I am like you’ and ‘I like you.’ If this is the case then finding more customers can be performed strategically by profiling your existing best customers and reaching out to similar prospects. Below is a map created by five break-out groups during a small business and self-employed meet-up session.

The exercise and conversations facilitated by Sharon Reus and were focused upon five fictitious businesses each with unique characteristics to challenge the groups’ thinking. This method also allow attendees to identify conditions similar to their own.

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