As practitioners of visual communications, we all are performing this task of tattooing on the brains of the participants, viewers and even ourselves at times. We are, in essences, tattooing information and ideas for clarity, collective vision and retention. We become tattoo artist on the cerebrum once we begin putting ideas to paper for all to see.
Visuals play an important role in memory retention and information recall, but why? As a visual translator and graphic facilitator, the question of the impact that graphics have on learning, retention and recall always slips into the conversation, especially when a potential client, who may have never experienced visual thinking before, is trying to assess the value and benefits of graphic facilitation, graphic recording or visual translation. The very question can stop the flow of the conversation dead in its tracks if you’re not ready to respond appropriately.
To aide myself as well as others, I went searching for empirical results from research as well as articles by leading researchers in neuroscience, education and psychology. Here are some of my search findings. I hope they help you as much as they have assisted me in my preparedness to present the power visuals have on retention and learning.
Research and Articles:
Learning Through Visuals in Psychology Today by Haig Kouyoumdjian, Ph.D.
Effectiveness of Visual Imagery Versus Rule-based Strategies in Teaching Spelling to Learning Disabled Students by Craig Darch & Robert G. Simpson at Auburn University
Presentation Skills 1. Use Visual Aids from online Presentation Magazine
BrainRules by John Medina