Why Visuals Matter


Actually, it is 13 out of 20 people who are visual learners, but you can’t tell by looking at them. So, if about 65% of all people are visual learners, 30% are audible and only 5% are tactile, then I have a question.

Why is that more presenters do not use visuals to communicate complex information?


Why aren’t more business strategy sessions incorporating visual frameworks?

In 2006, Southeastern Louisiana University performed research around the various learning method types. University of Pennsylvania mirrored this study again in 2009. In both instances, the results were eye-opening. The data identified about 65% of those tested demonstrated learning methods to be that of a visual nature. Additional 30% responded as audible learners, while only about 5% demonstrated to be of a tactile nature.

The more impressive findings emerged when these learning methods were studied to determine retention. Those test subjects that were allowed to only use a tactile method of learning, there was only 10% retention in the material, 26% retention for those who heard the information and 30% who only saw the information. When both visual and audible methods were combined, retention of the information reached 50%. The greatest level of retention achieved was when all three methods were used. Retention of the test material reached 90%.

Imagine how well an audience would retain information if visuals were incorporated into the delivery of the content or better yet, the audience could create the visuals as the information was being shared.

Welcome to the power of graphic facilitation, visual recording and sketchnoting. This is why visuals are so important to clear communication and why visuals matter to the expression and retention of ideas.

To draw in your audience, you must draw out your ideas.


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