Visual Storytelling

Storytelling 01

I have noticed over the past year that more and more clients I work with are focused on business storytelling. Many companies are reconnecting with the power of having and telling their story, because of this, more companies are hiring graphic recorders and visual translators to help capture these elements and connections. In fact, they have begun to use the visual language tool to help develop their verbal storytelling scripts.

So, why are graphic recording and visual translators becoming popular as a key tool in the creation of business stories? One answer could be that we have been programmed to identify with visuals as an essential part of our storytelling experience. In many ways this is true and yet it goes even deeper.

Storytelling 02At a high level as children growing up, our first frameworks to communication and learning were tied heavily to visuals. Many of the books we grew up with were composed of few words and lots of images. Mother Goose, Dr. Seuss and Dick and Jane books all used visuals to support the words.  We were developing visual clues and associations to the words. We were learning through visuals and storytelling.

Storytelling 03Let’s back up the clock a bit further, 40,000 years further. Cave walls are filled with images of animals, hunters and even heavenly bodies. All to communicate their surroundings, important events or to catalog area life. What is most amazing about these paintings and charcoal renderings is that they tell stories, stories that are still understandable  40,000 years later.

The popular explanation is that what we see as images is processed much differently than what we read or hear. Images and visuals are processed at a higher rate with greater memory sourcing without the mechanics of deciphering, organizing and association that the written or spoken word is required for processing. Just reading this post uses more thinking processes around just reading that of a visual which taps deeper and creates better connection to other ideas. We think better with visuals. It’s part of psychology as well as our physiology. We are wired to learn visually. (at least 90% are)

So, back to business storytelling and the use of graphic recorders and visual translators. Okay, I think you know where I am going with this, but allow me to add one more dimension with visuals as it applies to business, and group understanding. Visual translations and graphic recordings allow, not just the conveyor of information, but everyone seeing the information to understand the idea or ideas being expressed.

As I always say ‘the best plan or idea is the one seen by all.’ Just as the caveman painted his story of hunts,tribal life and the changes in his environment which we still can comprehend 40,000 years later, companies are utilizing the talents of visual translators and graphic recorders to help visualize their stories and ideas to unify and better communicate their story.

This entry was posted in Analogies, Business Conceptualization, Collaborations, Conversation, Journey Maps, Mind-Mapping, Sketchnotes and tagged , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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