Focusing The Conversation

Part of the role I am tasked with in my field is helping to uncover the underlining issues that most groups or individuals are overlooking or are unaware that exist. I traditionally do this through the use of visual translations and interactive visual thinking. It is important initially to make sure the goal is clear for the outcome of any meeting. As the role of facilitator, setting the path direction is key.

There are various methods used . All have their place and purpose. One idea I enjoy is starting any conversation with a question, but not your typical question. A question that becomes the focus lens to issues that may need to be uncovered. A question that is approachable, yet has very telling feedback. I call this a focusing question.

Focus Question

After introductions and everyone is comfortable and before the real work begins, introduce a index card with the question visualized above.

“____________ need(s) a way to _______________, because_________________________.”

Share with them that the first space, I’ll call the “Who”, should be filled with a person or persons that you feel are key to your group. It can be anyone from a customer, staff, executive or even family or friends. The second space, which I’ll call the “What”, is the key process or action that can not be achieved currently. And last is the “Why”. This is the reason or purpose for the need by a person or persons.

It is important to note that, by not directing them to a specific person, action or purpose, you begin the process of unlocking each person’s more urgent concern. Once completed, collect the responses and during the course of the event. Combine and tally all the participants responses on a grid. Now you can begin to see an insight into the underlining issues that maybe present, but not discussed.

Start the Conv

By initiating the conversation in this way, you have a guiding tool throughout the conversation/session that also allows to keep the conversation on track as well as providing content for deeper reflection after the event.

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