You Are Here

I love the malls. My biggest enjoyment in these massive places is people watching. You can learn so much about how we humans interact and react. Also, there is great inspiration in these shopping meccas. One inspiration I use came from a sign that almost all shoppers have see, read and referred. It’s a sign predominately display for all to see.. I am referring to the mall map. The sign that plots out all the shops by place and group of services or goods.

The mall map tells us so much about our environment. However, this sign in its entirety was not the source of my inspiration, rather the simple red dot icon and three words accompanying it. “You Are Here.” As a statement to anyone planning strategy, this hits home quickly and strongly. In order to plan, we need to know where we are on this very spot and in this current time. We need to know where “You Are Here” is.

Here is a visual exercise that I challenge anyone who is planning to move forward to answer ‘Who’ and ‘What’ holds you bank and drives you forward.

Before you can move forward you need to know your “You Are Here.”