In the past few months I have seen a dramatic rise in the request in information for graphic recording and visual translations. Is it because of some super clever marketing campaign or some incredibly smart social media gorilla stunt that has gone viral? Not really. The increase appears to be sourced through the an increase in activities of both sketchnoters and graphic recorders pushing their work into main stream culture through social media channels and gaining local and national press.
Take a look at this news piece on CBS News about Sunni Brown and the business of doodling or this article in a local Business Journal which introduces the idea of graphic recording as a tool to improve daily work and general thinking. (Yes, it’s about me and graphic recording. A selfish plug, but then again, you’re already here.)
Yes, graphic recording is on the rise. Be it personal sketchnotes posted on Facebook, Twitter and Pinterest, or more graphic recorders sharing on LinkedIn and Twitter, the business world is taking notice and responding accordingly by Following, Liking, Pinning and Adding to professional networks. Graphic recording is becoming a business acceptable practice.
Even for myself, my various applications have become a point of conversation with prospects and clients within the financial community, healthcare and business consultants. Corporate strategic planning sessions are incorporating more visual recorders to meetings to add greater value and deeper retention of plans, conversations and general gatherings.
I can’t answer for the general population, but from my personal experience and conversations with those inquiring what it is that I do, a realization of the power of graphic recordings and conversation maps is becoming clearer. And with this clarity comes greater curiosity. Businesses are looking for stronger advantages in the market place and graphic recorders are helping them to see opportunities that once were unseen and intangible. They are beginning to see!
So, if you’re a business, organization or a start-up, connect with a graphic recorder and get your ideas, plans and thoughts drawn out and seen so you can move forward with a clear plan and a map to your future.