Stop me if you heard this one before…
“I have a great idea for a…” or “No one else is doing this. It would be a great business…”
Like you, I have heard many of these lines over the past years from people who were thinking of starting a business or expanding an existing offering. Over time I have come to realize that potentials are not about a great idea or a gap in opportunities, rather it’s about the reason it’s important to do. So, the best question I can ask of them is this…
What’s the purpose?
Hint; ‘Purpose’ speaks to people. “Human to Human”
As Simon Sinek states, “Start with Why”. I believe the ‘Why’ will help identify the ‘Who’ if clearly defined and then possibly the ‘How.’ What you provide to support that ‘Why’ (your purpose/cause) could become your offering.
Once you determine to create, expand or even redesign your offering, map it out visually to make it a tangible plan, then heed some important advice that was shared with me. Seek out an outside professional to help you see beyond your framework to ensure that your purpose is clear and important enough to others as well to sustain growth and success.
Be a Cause, not just because.