Making Intangible Ideas Tangible

There is an epidemic facing our business world. The symptoms may go undetected and has spread like wildfire in a drought. This type of epidemic can be so destructive that it actually destroys businesses from at the very core and no one sees it coming, especially when its company-wide.

This condition spreads through daily activities, mutual conversation and even electronically communications undetected. There is no way to spot once its too late to protect yourself or others.

No, I am not talking about a air-borne disease or some contagious virus. No, I’m talking about the loss of information and key ideas created and then lost forever. I am talking about the inability of groups to capture and share ideas and goals effectively. There is a method of inoculation and eventual cure to this epidemic…

Graphic recording.

Okay, so it sounds like a commercial right. True, but in reality, it is a statement of support. When an organization creates ideas from interaction of co-workers, capturing these ideas so that they are documented as well as shared aids in the propagation of these ideas. One of the most powerful tools is graphic recording, capturing ideas in both written and graphical documentation so that the information can be reflected upon and shared.

Different descriptions and scale of graphic recording

Different descriptions and scale of graphic recording

Graphic recording does not always have to be done larger than life on huge sheets of paper on the walls, no, you can scale down to sketchbooks or even small notebooks. Whatever the size you choose to use, make sure you share. When you share ideas captured, you inoculate against the epidemic of forgetfulness, the killer of great ideas.

So to all those who meet, share, present, communicate, doodle on napkins, capture these ideas and document them to share. You never know who may see them and build on the idea to make them real.

Always remember, make intangible ideas tangible so others may SEE!

This entry was posted in Business Conceptualization, Collaborations, Conversation, Mind-Mapping, Sketchnotes and tagged , , , , , , , , . Bookmark the permalink.

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