Flow of the Experience

Many speak on the topic of experiences. This creates many interpretations of how experiences are defined. What I have come to notice is how very few speak about broader picture of experiences. The flow as you may say.

Experiences are viewed generally as an event or a moment in time. In many cases this is a true statement, however, there is a larger view of an experience that most overlook. The view of the experiential flow.

Every event or experience in one’s life rarely just happens spontaneously and then is gone. No, a well staged experience requires careful planning and structure. It is this structure that helps properly stage an experience and ensure it produces the desired effect and lasting memory.

What does this structure look like? It is a combination of time and spacial elements aligned in a unique sequence.

E Flow sm

The dominate time factors are Before, During and After an event or experience. The deeper aspects are action zones such as Enticing, Entering, Existing, Engaging, Exiting and Extending. Finally, there are the spacial aspects such as the Outer world which exist in the Before and After time factors, the Environment which has the experience and finally, the Point-Of-Experience where the target experience is staged.

All of these elements of time and space comprise the staging of an experience, not merely just the Point-Of-Experience or the Experience. To stage a successful experience, an experience must be orchestrated well before the experiential moment to create desire to enter and then afterwards to ensure the memory created is strong enough to create more wish to return.

The experiential flow should never be seen as a single instance. The Extending actions should always lead back to the Enticing to ensure repeat visits.

So, the next time you hear someone speak about an experience, be aware if they speak of the entirety or the instance, because a well staged experience is so much more the experiential moment most focus on.

If you want to hear more, please contact me via email.

 

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