Age of the Personal Brand

I have contemplated an idea that is growing larger. The idea of having a personal brand. And as with any brand, comes the brand mark or logo.  So my idea is this; are we truly returning to pictographic or iconographic society?

Evidence would argue that we are. More and more information in our everyday life is being identified by graphic representation and not the written word. Case in point; look to your desktop or mobile device. Very few icons include the use of text. In some cases, applications on mobile devices and desktops are using more icons and graphics to convey processes and functions. One of the obvious reasons is universal use.

Look to another rise in our society, social media brings us the increasing use of emoticons. Graphic icons to replace a set of emotional terms or statements. Technology has brought us back to a digital hieroglyphic age. Everything is becoming represented by icons. If so, then can we create icons for ourselves?

I say it already is happening. From the use of initials to clever Social Media avatar icons, we are in the age of personal branding and with personal branding comes personal logos. To give you an example here are my initials; K.M.D. I have used these all through my art life and as part of my signature. So what happens when I evolve from text to icons? what does my personal brand logo become?

KMD Brand Logo 500

A stylized expression of my initials transformed into a personal brand logo. A logo that can be used in social media as well as to identify ownership of things that belong to me.

But why do we need such icons for ourselves? In an age of graphics and speed, a personal logo does for a person what  a logo mark does for companies, creates a unique symbol that is connected to an individual who may share a name with many others. It is a way to stand out and be recognized.

My prediction is that we are about to see the boom of the personal logo trend. In our world of billions of online citizens, personal logos create that need to be unique or at least be seen as being unique. Soon small garage and bedroom businesses will appear who specialize in creating personal logos and human brands. Who knows, maybe brand consultants will help with couples wishing to join brands or couples needing to create new personal brands due to separation or loss. We have become an industry of we/me.

Is it right? Should we move further back into pictographic and iconographic languages? Maybe not, yet when has that ever stopped a generation or society from following a trend because of popularity or technologic need?

So, you be you and I’ll be me and my mark will be my proof of existence.

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