Have you ever experienced a car that was out of alignment. The strangest of noises occur. Excessive wear on the tires, possibly leading to unusual balding patterns. Eventually this misalignment can cause costly repairs and replacement if allowed to go unchecked.
Misalignment is true of our personal life as well as for business. Unlike the alignment of a car, realigning ourselves can be much more complicated. Like your car, unless you are trained at detecting the conditions and causes, you can cause greater harm than good. When we attempt to repair our own problems and try to realign that which is out of alignment, we tend to allow for subtle imperfections or incomplete repairs to save time or money. Hint, there are no savings to doing correctly.
Take a look at one of my favorite diagrams for personal and business. Now, imagine that every interaction you want to create for another, be it friend or client, you want to be memorable.
Ask yourself some basic questions as they relate to staging this experience.
- What is the Experience you are staging for others? (The Experience)
- What are your beliefs and are they focused on the purpose of this experience? (Culture)
- What is the promise you communicate to others that will become part of the experience you want to stage? (Brand)
- Where will this experience happen and is it a reflection of your promise and beliefs? (Place)
- What language or phrases will you use that can be associated only with the experience? (Language)
- What elements of decor or environment pieces will support and theme the experience? (Decor)
- Where will the interaction of the experience be found? (Engagement Zones)
- Finally, are all these elements of an experience in alignment?
If you are a business or organization, this alignment model becomes quite complicated and at times almost impossible to make work, but stop there. As I have said in the past and posted about, I don’t believe in the “Impossible” only the improbable. All things are possible once you understand how. If you don’t,then find someone who can help.
Just like taking your car to a service station to get realigned, it is best to seek others outside your organization or yourself to help guide you through the process of realignment.
Until next time. Focus on the creation of memories and not the mechanics of the Experience for the experience happens when the memories are created.