On November 13th, 2019 in Cleveland, Ohio at the Rock-N-Roll Hall of Fame, Joe Pine and James Gilmore launched the 20th anniversary edition of the Experience Economy. THe big focus was on competing for customer’s Time, Attention and Money.
The presentation was a 90 minute presentation on this topic that Time is limited, Attention is scarce and Money is consumable. These ideas help shift the challenges of fighting for customers in an ever-growing world of commerce.
My suggestion is to pick up the latest copy and read the core principles as well as the new content and latest examples of those staging great experiences for customers. On of these new concepts is the 20 cent per minute rule. A great measure of an experience working well.
In addition, pick up a copy of the “Coloring the Experience Economy to see these principles illustrated, even some of the new content.
Pick up you copy today at https://www.blurb.com/b/9509813-coloring-the-experience-economy