Had an interesting conversation with a musician about creating a video sampler of his work. The conversation eventually turned into an impromptu video training session. I sourced a few images from my photo library to create the video below in the form of a movie trailer. I use iMovie to create a quick and simple, and fell its an effective clip for my example.
So, this sparks the question… Is your business movie trailer worthy?
Every film provides a short synopsis of the movie experience to promote and entice audiences to pay admission and take in the film. It’s a proven method to engage with customers before the actual film. There more than a commercial, these trailers are reflections of the film, creating an expectation.
Video is becoming the biggest trend in social media communication and business promotions. From 7 second snippets to 1 minute trailers, having a video can share more information about your offering than pages of body copy. Think like a film producer.
So, like a great film, I believe every experience needs it’s own trailer. What would you include to entice viewers to get to learn more about your offering? What genre of film would best reflect the experience you stage for your customers? Would it be an action film, mystery, romance or adventure?
If you don’t know or cannot determine how to tease your experience, maybe the experience lacks that special impact and may need to be re-evaluated or re-engineered to make it movie trailer-worthy.