Living on the Grid: Economic Value

So, recently, I had developed a set of conversation starter cards for business adapted from a diagnostic program I created in 2005 called WayPoint. The deck was a simple 2×2 formatted exercise that any business could perform. While developing the cards I created numerous adaptations until one was finally selected.

In the process of development, many of the concept were sourced from my experience working with B. Joseph Pine II and his co-authored book the Experience Economy. Some of these grids actual were very revealing about business direction and economic values, so I decided to create a series aI am calling “Living on the Grid.”

The first of the series addresses whether you are a goods provider, service delivery or an Experience stager. Follow the direction and plot your results.

I would love to hear or see what you discovered about yourself and your company.

Until then, keep striving to be a memorable engagement because all experience have impact on your customer’s lives and are inherently transformative.

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