General conversations, no true topic
After 30 years of conference going, presentations and so-called 'Hands-on seminars', I have had enough. I am tired of so called workshops being hour long commercials that provide little tools or insights that i can actually use in my business. So, I took action and redesigned what a workshop should be. What I created was …
Hello, thanks for reading "Living on the Grid" series This is the fourth in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at emotional memory. Recently, I have been doing some research on emotional triggers and memory. I began exploring …
Hello, thanks for reading "Living on the Grid" series This is the third in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at time spent and the perceived value. In numerous conversations around value or an experience with various experience …
Hello, thanks for reading "Living on the Grid" series This is the second in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at the type of experience companies stage for their customers. This is a direct adaptation from B. Joseph …
So, recently, I had developed a set of conversation starter cards for business adapted from a diagnostic program I created in 2005 called WayPoint. The deck was a simple 2x2 formatted exercise that any business could perform. While developing the cards I created numerous adaptations until one was finally selected. In the process of development, …
Designing experiences should include a target of happiness for the customer.
How stopping your marketing can actually increase your customer awareness.
Degression: a stepping or movement downward A disclaimer. I have been a long-time "Starbuckian" and I have a minimum of 2 Grande coffee's a week from my favorite Starbuck cafe. I enjoy the engagement of my local baristas and will continue being a patron of Starbucks in the foreseeable future. Note of caution: Degression …
Continue reading "Degression of Economic Value – Case Study Starbucks"
thINKing Canvas 