Have you ever wondered if there was something more you could do to extend your brand or message? Well, there is.
One opportunity that is usually overlooked is at the point of when your customers are exiting your business. Add a signature moment that adds that little punch to the engagement. As a Visual Translator, I find that taking photos of attendees at the wall acting as if they are doing the work, is a great piece of memorabilia and a signature moment for them. It also gives me another chance to communicate my brand and my work through various channels the attendee wishes to use. It’s both branding and a signature moment.
Take a look at your business. When is there an opportunity to add that moment outside of the normal business transaction? Now fill it with something that is uniquely you.
I had a wonderful opportunity to capture the ideas and conversations of a growing movement in the educational world. SEL (Social Emotional Learning) is an empathetic approach to learning and is seeing a growing following. Here’s a look at the thinking of SEL.
What a great event in New Orleans. The annual thinkAbout conference was well attended by alumni and newbies of the Experience Economy. I was excited to see Joe Pine introducing the graphic style presentation we have worked on for almost 8 months and Jim referencing my white-paper on liminal spaces from “Designing Experiential Places: A Case For Place Personae.” Enjoy the two days of capturing.
On a trip to Miami for a conference, I had the great pleasure of participating in a wonderful experience. A large group of attendees were presented with the opportunity to take a walking tour of some of Miami’s authentic Cuban restaurants. Being the type of person who loves to experience great food and culture, I was game.
What I soon discovered was that our tour guide was more than just a guide, she was a passionate lover of the culinary world. She was not just giving us a tour but guiding us along a culinary experience unlike any other I have ever had. Up and down side streets to small little niche shops and restaurants we explored and discovered some of the most interesting people and culinary pleasures.
What made this a true experience was the passion Lisa from Miami Culinary Tours had about her world. She wanted each guest she lead to understand, experience and appreciate the culture, food and heritage behind the restaurant scene in Miami. She created moments of memories and embraced what it meant to stage experiences. With only a small amplified speaker and the streets of Miami, Lisa used all these locations as the stages for the experiences or food exploration. And the “Ing the Thing” was not eating, but devouring a culture through its food and drink, consume the Cuban heritage and digest the knowledge she shared.