My grandmother was a simple woman and always had a unique way of viewing and explaining the world to me. Her simple upbringing always seemed to add clarity to her storytelling lessons which always helped me to better understand life, people and how things work.
The reason I bring this up is because while chatting with someone in Healthcare about the challenges of changing how people think about what healthcare should or could be, I was reminded of one of her stories about being something you’re not or trying to be different from your nature.
“Take the berry tree. ” She would whisper as if a great secret was being shared. “Its nature is to be a berry tree. No matter how you trim, cut or tie down its limbs to look like a berry bush, its nature is to be a tree. Its trunk will grow out as it was intended to do in order to support the long limbs where the berries should hang. But it will never be a berry bush. No matter how hard you try.”
Then she smiled and added, “The more you reshape it the less fruit you gather. So, if you want a berry bush, than it’s wiser to plant a different kind of seed.”
As I watch how the Healthcare industry is trying to change and reshape itself, I reflect on that story of the berry tree. If Healthcare needs to be different, then maybe it’s wiser to create something new, than it is to reshape that which it was intended to be. Maybe it’s time to grow from different seeds.
Change can be very hard to do from the inside. My advice is always to seek help from someone from the outside to get a fresh and different perspective to grow a new idea. Because thinking outside the box is just that, it’s the thinking from outside the box.
There is an old quote I heard many years ago that goes something like this;
“You can’t read the label from inside the jar.”
Each time I’m asked about strategic ideation or innovation labs and why I believe them to be such a powerful tools for clients, businesses and organizations I always remember the quote. Trying to find a solution or discover new opportunities when you are so close to the situation or the problem is usually highly improbable. You see, it’s very hard to challenge yourself with questions or perceptions that drive new discoveries. The reason is simply, we naturally avoid asking ourselves questions we don’t know the answers to.
In many cases, to discover fresh ideas, solve problems or uncover new opportunities, it requires someone outside your jar to challenge with questions, ideas or observations that may be beyond your normal sight lines or focus. Strategic ideation or innovation labs conducted by outside resources can assist with this type of challenging thinking, a type of thinking process that becomes a provocateur to historic patterns and beliefs.
So, if you trying to “think outside the box”, change the paradigm or have a desire to change course direction, then my suggestion to you is to seek out an outside specialist to help you to see what is written the other side of the label. When you can do that, then you can begin to discover the opportunities and solutions unseen before.
As Winnie the Pooh always says “Think Think Think” and see how.
Okay, so I completed my Experience Economy Certification this past September with James H. Gilmore & B. Joseph Pine II. Extremely intense event and education. And like most events I attend, I created some Visual Translations (my version of sketchnotes) to help keep all the big ideas.
My grandmother and my mother always told me to give when I could, so, as part of my appreciation for my mentors and the companionship of my fellow classmates, I sent out my series of 6 thINKing Canvas to each of them as a reminder and a thank you.
What I thought was a simple gesture of friendship returned an even greater gift from my friend Dennis Moseley-Williams. An Inspiring Video.
What a great feeling to get in return for a simple gesture. This is how experiences are staged.
P.S. Here are the boards the canvas from our certification class that were distributed. One for the five days of training and one recap.
A visual recap of thinkAbout 2015 in Atlanta on the idea of “Ing the Thing” Adding action to a thing to begin thinking about the experience.
The “Regiception” – Reception and Registration Experience. (note this year’s joke is in the upper left. In addition of the morning tour to Chick-fil-A’s headquarters and the recipient of this year’s EXPY award.
Day 1 – Touring
Day 2 – Thinking about Ing the Thing
A special thanks to our after event excursion to The Prime Family of Business Office and congratulations to Jolene for receiving the EMA award.
There’s a growing trend in America. A trend where the world of art and artists are collaborating with businesses and business leaders to generate a richer offering as well as a new perspective on creating healthier and stronger businesses. There is no better avenue for this thinking in St. Louis than the SPARK Conference hosted by COCAbiz at COCA.
I was honored to be able to perform the graphic recording of the event, for Sharon Price John’s morning presentation and for the evening’s Keynote address by John Maeda. Below is the large-scale graphic recording of the full day event of SPARK at COCA.
Please check out the wonderful services and programming that COCAbiz has to offer by contacting Steve Knight at COCAbiz. Just follow the link and get creative with business solutions.