After 30 years of conference going, presentations and so-called 'Hands-on seminars', I have had enough. I am tired of so called workshops being hour long commercials that provide little tools or insights that i can actually use in my business. So, I took action and redesigned what a workshop should be. What I created was …
Hiring an Experience Designer
Things to think about when hiring an Experience Designer or an experience design firm. On this Friday, I wanted to share some key facts (sort of) that one should consider if thinking about hiring an Experience Designer or firm. 1. Be aware of the 70/20/10 Rule: More ideas are better to create a successful Experience for your customers. 2. An …
Experience Theme Tool
What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage, scenery and props, it entails full conceptualization of flow, form and purpose. These elements can be easily over-looked during the long design process causing a design to get …
Memories Tied to Emotions
Think about the last memorable experience you had... You can smell the smells, almost taste the food, visualize the sights and hear the sounds. Do you remember how it made you feel? Recalling it now even brings that feeling back and allows you to relive the experience in this moment. You see, the things that …
Enticing Customer Engagement
Okay, you've read, heard and shared enough about the "crisis", so stop for a moment and switch your mindset. Let's talk about you, your future customers and your business. Today is the first day of the rest of your business life to paraphrase. The past is unchangeable and what will be may never be the …
Is Your Business Movie Trailer-worthy?
Had an interesting conversation with a musician about creating a video sampler of his work. The conversation eventually turned into an impromptu video training session. I sourced a few images from my photo library to create the video below in the form of a movie trailer. I use iMovie to create a quick and simple, …
Time: The New Currency
Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …
Keep the Book “Look” a Secret
James Gilmore's book "Look" sneak. Order book on Amazon today.