This may soon be the headline we read in the not too far future. When mapping out cause and effect of any new development or change, it maybe helpful to visually map out how that new development or change will affect other conditions. In the example of the title headline, imagine as more and more …
Why Change is Hard
There is an old quote I heard many years ago that goes something like this; “You can’t read the label from inside the jar.” Each time I’m asked about strategic ideation or innovation labs and why I believe them to be such a powerful tools for clients, businesses and organizations I always remember the quote. …
Flow of the Experience
Going further than the instance of an Experience, seeing the broader picture of staging successful experiences.
The Mobius Method: Experience Event Design
First, what is Möbius? Möbius is a surface with only one side and only one boundary. A good example of this is M.C. Escher's "Ants on a Möbius Strip" seen below. How does this relate to Experience Event Design? The concept must be an endless and continuous movement. Having had the pleasure to aid in many event …
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Welcome to the Experience Economy
When I hear how some people talk about customer experience (CustExp) or user experience (UX) I get a bit frustrated. Why, because most are speaking about good customer service or a good interface design and not really about an experience that provides an economic value worth paying more for the experience. No what they are …
thinkAbout 2014
Are you one that believes that by creating an experience you provide greater value to customers, members or any type of visitor? You're not alone. Each year somewhere across America a band of like-minded experiential thinkers gather with Joseph Pine and James Gilmore to put into practice the ideas and techniques shared in their book …
When Is Innovation
What I have learned from observations. Over the years I have graphic-recorded and facilitated many meetings and strategic ideation session where the topic of innovation arises. Recently, possibly due to the popularity of the idea, innovation constantly emerges as an answer to a problem. 'In order for us to achieve (X Y Z) we must innovate, be …
Archetype versus Stereotype
"growing development of stereotypes as apposed to archetypes and personas that Carl Jung originally developed and Angus Jenkinson and OgilvyOne Agency refined."
