thinkAbout 2014

Are you one that believes that by creating an experience you provide greater value to customers, members or any type of visitor? You're not alone. Each year somewhere across America a band of like-minded experiential thinkers gather with Joseph Pine and James Gilmore to put into practice the ideas and techniques shared in their book …

When Is Innovation

What I have learned from observations. Over the years I have graphic-recorded and facilitated many meetings and strategic ideation session where the topic of innovation arises. Recently, possibly due to the popularity of the idea, innovation constantly emerges as an answer to a problem. 'In order for us to achieve (X Y Z) we must innovate, be …