Category Archives: Journey Maps

Navigation into the future

Attracting Customers Is Not Enough

A minor shift in customer journey maps creates major refocus of business actions. Continue reading

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Guided Change

Guiding change is critical for personal, business and organizational growth. If you do not choose your own path, someone else will choose it for you and there you never win. Read more about guided change. Continue reading

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Learning From Alice

Understanding the flow in the Experience Economy from Joe Pine, Alice in Wonderland and my white-paper; “Creating Experiential Places: A Case For Place Personae”. Continue reading

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Creating Experiential Places

Completed on July 3rd, 2016,  went public July 4th, 2016. Yes!

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Misalignment Hassles of Life and Business

Have you ever experienced a car that was out of alignment. The strangest of noises occur. Excessive wear on the tires, possibly leading to unusual balding patterns. Eventually this misalignment can cause costly repairs and replacement if allowed to go unchecked. … Continue reading

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The Ants and The Apple

This story was shared to me a long time ago so I may have changed it slightly, but I think you will get the idea. One sunny afternoon two ants from different colonies met beneath a grand old apple tree. … Continue reading

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