A minor shift in customer journey maps creates major refocus of business actions.
Guided Change
Guiding change is critical for personal, business and organizational growth. If you do not choose your own path, someone else will choose it for you and there you never win. Read more about guided change.
Learning From Alice
Understanding the flow in the Experience Economy from Joe Pine, Alice in Wonderland and my white-paper; "Creating Experiential Places: A Case For Place Personae".
Misalignment Hassles of Life and Business
Have you ever experienced a car that was out of alignment. The strangest of noises occur. Excessive wear on the tires, possibly leading to unusual balding patterns. Eventually this misalignment can cause costly repairs and replacement if allowed to go unchecked. Misalignment is true of our personal life as well as for business. Unlike the alignment …
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The Ants and The Apple
This story was shared to me a long time ago so I may have changed it slightly, but I think you will get the idea. One sunny afternoon two ants from different colonies met beneath a grand old apple tree. In customary fashion, the two ants exchanged greetings and signals about where they were from. …
Pigtails and Rabbit Ears
Redefining how to measure a customer experience through visual thinking and graphic facilitation.
Reshaping Healthcare
My grandmother was a simple woman and always had a unique way of viewing and explaining the world to me. Her simple upbringing always seemed to add clarity to her storytelling lessons which always helped me to better understand life, people and how things work. The reason I bring this up is because while chatting with someone in …
Flow of the Experience
Going further than the instance of an Experience, seeing the broader picture of staging successful experiences.
