What a great event in New Orleans. The annual thinkAbout conference was well attended by alumni and newbies of the Experience Economy. I was excited to see Joe Pine introducing the graphic style presentation we have worked on for almost 8 months and Jim referencing my white-paper on liminal spaces from “Designing Experiential Places: A Case For Place Personae.” Enjoy the two days of capturing.
No matter if you’re a small business, large corporation or non-profit, there are connections in our purpose, communication and the places we connect in. I have written before on the importance of alignment and I am going to do again, but this time I want to break down the idea into steps.
I believe that the three key principles in all businesses are these; Culture, Brand and Place. The principles are not free-standing as some would treat them. No, all three of these are linked in an interlocking pattern. Adjust one and it affects the other two.
Take culture for the first example. What you and those around you believe about the same goal or outcome is your purpose and drives your brand message and the promise your communicate to others.
Your promise to others needs a place that reflects this promise and helps facilitate your interactions with others. Your brand frames what your place should be no matter if it is physical or digital. The real message here is that both your physical and digital places should reflect your brand and not merely be a trendy place or a copy of someone else’s place.
As I stated at the beginning of this post, all three are connected and each reacts and influences the others. The place where you interact must also support the belief and intention of your culture. It must stimulate those who enter to your belief and help become the stage of your people to communicate your message.
It is very important to always remember that these three principles apply to business, play and home. What you believe is reflected in how you speak and what you speak about. Your place becomes a manifestation of those ideas. It is very important to always remember, that all three principles either nourish the whole or jeopardize the possibility of growth and success.
The “Art of Excellence” in Healthcare was a wonderful experience. Here are some highlights.
On a trip to Miami for a conference, I had the great pleasure of participating in a wonderful experience. A large group of attendees were presented with the opportunity to take a walking tour of some of Miami’s authentic Cuban restaurants. Being the type of person who loves to experience great food and culture, I was game.
What I soon discovered was that our tour guide was more than just a guide, she was a passionate lover of the culinary world. She was not just giving us a tour but guiding us along a culinary experience unlike any other I have ever had. Up and down side streets to small little niche shops and restaurants we explored and discovered some of the most interesting people and culinary pleasures.
What made this a true experience was the passion Lisa from Miami Culinary Tours had about her world. She wanted each guest she lead to understand, experience and appreciate the culture, food and heritage behind the restaurant scene in Miami. She created moments of memories and embraced what it meant to stage experiences. With only a small amplified speaker and the streets of Miami, Lisa used all these locations as the stages for the experiences or food exploration. And the “Ing the Thing” was not eating, but devouring a culture through its food and drink, consume the Cuban heritage and digest the knowledge she shared.
When mapping out cause and effect of any new development or change, it maybe helpful to visually map out how that new development or change will affect other conditions.
In the example of the title headline, imagine as more and more autonomous self-driving cars or accessible to the public some responses may not be as positive as expected. With self-driving cars, occupants are no longer responsible for their condition behind the wheel. Not being responsible for driving allows people the opportunity to indulge in excess.
Yes bartender, I’ll have another, I’m not driving.
In this example, more autonomous cars could bring about a dramatic increase in public drinking and alcoholism. After all, we’re human.
Autonomous cars and drinking maybe a dramatic example that may never unfold, but then again, it does have the possibility. Look at how companies approach developmental change within an organization. What maybe a small change from the top will ripple down may have unseen consequences if not mapped out. What about dramatic change such as rebranding, environmental design, digital adaptation or even evolving staff culture?
For companies attempting to evolve and stay profitable, not seeing how change will unfold could be as dangerous as not changing at all. This is why visual thinking and graphic facilitation are such a powerful tools in Organizational Change or new product development.
See the possible outcomes and pitfalls before you implement change.