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Tag: Banking

Posted on October 17, 2017

Time: The New Currency

Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …

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Posted on June 7, 2017June 7, 2017

Experience Economy: Primer

Originally posted on the ABA Bank Marketing site on May 15, 2017 Some may not know what the experience economy is about—or how it emerged. This article provides a primer on the concept of the experience economy. In the early years of our country, agriculture and livestock were the mainstream of commerce. This period was …

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Posted on April 13, 2017April 13, 2017

Banking on the Experience Economy

Banking on the Experience Economy Elevating the Value Let’s face reality; banking is a service business. Banks provide customers with financial services and charge for doing what their customers cannot do for themselves. In today’s market, banking is faced with a wide and expanding range of competition that is forcing price to become the primary …

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