Finding Customers

They say customers develop a relationship with providers on two initial criteria, 'I am like you' and 'I like you.' If this is the case then finding more customers can be performed strategically by profiling your existing best customers and reaching out to similar prospects. Below is a map created by five break-out groups during …

Setting Up Shop

I have always been fascinated by the phrase “Setting up shop”.  There have been so many people who I have talked with that use this phrase when launching their business, even those starting non-retail businesses. The excitement of offering their unique services or product mix is just like opening a store for the very first …

Rethink POV

Have you ever had an idea that a product or service could be improved, but no one seemed to get it? Maybe the reason is you had trouble seeing it from a different POV (point of view) or you were possibly speaking to the wrong audience. When the concept did not click, you became hesitant …