A to A Thru B

As I sat watching some of year's NASCAR race at the airport, I am reminded of a discussion a good friend and I had about a better visual to represent the course businesses take to achieve success. We debated of what a journey should look like for a business as it moves along the path …

It’s Showtime!

How do you present yourself, your offering and the delivery? I have met many consultants or service individuals in the past years. They have presented themselves, usually, professionally, offered a good product and delivered in the expected method. Just like everyone else. I phrase it in this manner because of the absence of a memorable …

Before I Brand

Branding. A very illusive prey. Many have attempted to find what branding is, but few can contain the wild beast. It seems to me that branding has become a catch-all phrase far-reaching outside of its original description. It has become as varied as marketing has and even interchanged with this term. Worst yet, "brand" is …