What business are you in? What are you selling? A Little History: For the past 15 years, I have been actively involved in the Experience Economy and its principles originally expressed by Joe Pine and Jim Gilmore from their book, 'The Experience Economy.' Over the course of time, I have met some incredible business leaders and fascinating ambassadors of the Experience …
Hello, thanks for reading "Living on the Grid" series This is the fourth in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at emotional memory. Recently, I have been doing some research on emotional triggers and memory. I began exploring …
Hello, thanks for reading "Living on the Grid" series This is the third in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at time spent and the perceived value. In numerous conversations around value or an experience with various experience …
Hello, thanks for reading "Living on the Grid" series This is the second in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at the type of experience companies stage for their customers. This is a direct adaptation from B. Joseph …
Over the years I have connected with some wonderful and creative graphic recorders and graphic facilitators. I have seen them work as small as a 8.5x11 and as big as 5ft x 20ft. Each with a unique talent and style. This is what makes this profession so intriguing and wonderful. Yet there is still something …
Seeing an idea, strategy or concepts is the first step in making them successful. This is important for businesses.
Experiences, Experiences, Experiences! It's what everyone is taking about these days. Customer experiences, patient experiences, employee experiences and even user experiences. They seem to come in all shapes and sizes. The strange thing is, there appear to be so many "Experience Designers" and "Experience Specialist" it's almost as if it's the Wild West of the …
How stopping your marketing can actually increase your customer awareness.
