Degression of Economic Value – Case Study Starbucks

  Degression: a stepping or movement downward A disclaimer. I have been a long-time "Starbuckian" and I have a minimum of 2 Grande coffee's a week from my favorite Starbuck cafe. I enjoy the engagement of my local baristas and will continue being a patron of Starbucks in the foreseeable future. Note of caution: Degression …

Signature Moments

Have you ever wondered if there was something more you could do to extend your brand or message? Well, there is. One opportunity that is usually overlooked is at the point of when your customers are exiting your business. Add a signature moment that adds that little punch to the engagement. As a Visual Translator, …

Guided Change

Guiding change is critical for personal, business and organizational growth. If you do not choose your own path, someone else will choose it for you and there you never win. Read more about guided change.