Finding Customers

They say customers develop a relationship with providers on two initial criteria, 'I am like you' and 'I like you.' If this is the case then finding more customers can be performed strategically by profiling your existing best customers and reaching out to similar prospects. Below is a map created by five break-out groups during …

Setting Up Shop

I have always been fascinated by the phrase “Setting up shop”.  There have been so many people who I have talked with that use this phrase when launching their business, even those starting non-retail businesses. The excitement of offering their unique services or product mix is just like opening a store for the very first …

It’s Showtime!

How do you present yourself, your offering and the delivery? I have met many consultants or service individuals in the past years. They have presented themselves, usually, professionally, offered a good product and delivered in the expected method. Just like everyone else. I phrase it in this manner because of the absence of a memorable …