Sketchnoting Food Tours

On a trip to Miami for a conference, I had the great pleasure of participating in a wonderful experience. A large group of attendees were presented with the opportunity to take a walking tour of some of Miami’s authentic Cuban restaurants. Being the type of person who loves to experience great food and culture, I was game.

What I soon discovered was that our tour guide was more than just a guide, she was a passionate lover of the culinary world. She was not just giving us a tour but guiding us along a culinary experience unlike any other I have ever had. Up and down side streets to small little niche shops and restaurants we explored and discovered some of the most interesting people and culinary pleasures.

What made this a true experience was the passion Lisa from Miami Culinary Tours had about her world. She wanted each guest she lead to understand, experience and appreciate the culture, food and heritage behind the restaurant scene in Miami. She created moments of memories and embraced what it meant to stage experiences. With only a small amplified speaker and the streets of Miami, Lisa used all these locations as the stages for the experiences or food exploration. And the “Ing the Thing” was not eating, but devouring a culture through its food and drink, consume the Cuban heritage and digest the knowledge she shared.

Bravo!

food tour

Reshaping Healthcare

Berry Tree

My grandmother was a simple woman and always had a unique way of viewing and explaining the world to me. Her simple upbringing always seemed to add clarity to her storytelling lessons which always helped me to better understand life, people and how things work.

The reason I bring this up is because while chatting with someone in Healthcare about the challenges of changing how people think about what healthcare should or could be, I was reminded of one of her stories about being something you’re not or trying to be different from your nature.

“Take the berry tree. ” She would whisper as if a great secret was being shared. “Its nature is to be a berry tree. No matter how you trim, cut or tie down its limbs to look like a berry bush, its nature is to be a tree. Its trunk will grow out as it was intended to do in order to support the long limbs where the berries should hang. But it will never be a berry bush. No matter how hard you try.”

Then she smiled and added, “The more you reshape it the less fruit you gather.  So, if you want a berry bush, than it’s wiser to plant a different kind of seed.” 

As I watch how the Healthcare industry is trying to change and reshape itself, I reflect on that story of the berry tree. If Healthcare needs to be different, then maybe it’s wiser to create something new, than it is to reshape that which it was intended to be. Maybe it’s time to grow from different seeds.

Change can be very hard to do from the inside. My advice is always to seek help from someone from the outside to get a fresh and different perspective to grow a new idea. Because thinking outside the box is just that, it’s the thinking from outside the box.

KMD

Why Change is Hard

In the Jar

There is an old quote I heard many years ago that goes something like this;

“You can’t read the label from inside the jar.”

Each time I’m asked about strategic ideation or innovation labs and why I believe them to be such a powerful tools for clients, businesses and organizations I always remember the quote. Trying to find a solution or discover new opportunities when you are so close to the situation or the problem is usually highly improbable. You see, it’s very hard to challenge yourself with questions or perceptions that drive new discoveries. The reason is simply, we naturally avoid asking ourselves questions we don’t know the answers to.

In many cases, to discover fresh ideas, solve problems or uncover new opportunities, it requires someone outside your jar to challenge with questions, ideas or observations that may be beyond your normal sight lines or focus. Strategic ideation or innovation labs conducted by outside resources can assist with this type of challenging thinking, a type of thinking process that becomes a provocateur to historic patterns and beliefs.

So, if you trying to “think outside the box”, change the paradigm or have a desire to change course direction, then my suggestion to you is to seek out an outside specialist to help you to see what is written the other side of the label. When you can do that, then you can begin to discover the opportunities and solutions unseen before.

As Winnie the Pooh always says “Think Think Think” and see how.

KMD

Flow of the Experience

Many speak on the topic of experiences. This creates many interpretations of how experiences are defined. What I have come to notice is how very few speak about broader picture of experiences. The flow as you may say.

Experiences are viewed generally as an event or a moment in time. In many cases this is a true statement, however, there is a larger view of an experience that most overlook. The view of the experiential flow.

Every event or experience in one’s life rarely just happens spontaneously and then is gone. No, a well staged experience requires careful planning and structure. It is this structure that helps properly stage an experience and ensure it produces the desired effect and lasting memory.

What does this structure look like? It is a combination of time and spacial elements aligned in a unique sequence.

E Flow sm

The dominate time factors are Before, During and After an event or experience. The deeper aspects are action zones such as Enticing, Entering, Existing, Engaging, Exiting and Extending. Finally, there are the spacial aspects such as the Outer world which exist in the Before and After time factors, the Environment which has the experience and finally, the Point-Of-Experience where the target experience is staged.

All of these elements of time and space comprise the staging of an experience, not merely just the Point-Of-Experience or the Experience. To stage a successful experience, an experience must be orchestrated well before the experiential moment to create desire to enter and then afterwards to ensure the memory created is strong enough to create more wish to return.

The experiential flow should never be seen as a single instance. The Extending actions should always lead back to the Enticing to ensure repeat visits.

So, the next time you hear someone speak about an experience, be aware if they speak of the entirety or the instance, because a well staged experience is so much more the experiential moment most focus on.

If you want to hear more, please contact me via email.

 

Staging A Remote Experience

Okay, so I completed my Experience Economy Certification this past September with James H. Gilmore & B. Joseph Pine II. Extremely intense event and education. And like most events I attend, I created some Visual Translations  (my version of sketchnotes) to help keep all the big ideas.

My grandmother and my mother always told me to give when I could, so, as part of my appreciation for my mentors and the companionship of my fellow classmates, I sent out my series of 6 thINKing Canvas to each of them as a reminder and a thank you.

What I thought was a simple gesture of friendship  returned an even greater gift from my friend Dennis Moseley-Williams. An Inspiring Video.

What a great feeling to get in return for a simple gesture. This is how experiences are staged.

Thanks Dennis!

P.S. Here are the boards the canvas from our certification class that were distributed. One for the five days of training and one recap.

DAY 1:

TEEC Day 1 sm

DAY 2:

TEEC Day 2 sm

DAY 3:

TEEC Day 3 sm

DAY 4:

TEEC Day 4 sm

DAY 5:

TEEC Day 5 sm

RECAP:

TEEC Highlight sm

thinkAbout 2015

A visual recap of thinkAbout 2015 in Atlanta on the idea of “Ing the Thing” Adding action to a thing to begin thinking about the experience.

The “Regiception” – Reception and Registration Experience. (note this year’s joke is in the upper left. In addition of the morning tour to Chick-fil-A’s headquarters and the recipient of this year’s EXPY award.

thinkAbout 2015 01

Day 1 – Touring

thinkAbout 2015 02

Day 2 – Thinking about Ing the Thing

thinkAbout 2015 03

A special thanks to our after event excursion to The Prime Family of Business Office and congratulations to Jolene for receiving the EMA award.