thinkAbout 2015

A visual recap of thinkAbout 2015 in Atlanta on the idea of "Ing the Thing" Adding action to a thing to begin thinking about the experience. The "Regiception" - Reception and Registration Experience. (note this year's joke is in the upper left. In addition of the morning tour to Chick-fil-A's headquarters and the recipient of …

Not All Customer Experiences Are True Experiences

As the old adage goes, “All ponies are horses, but not all horses are ponies.” This is the same for ‘Customer Experiences.’ Not all customer experiences are truly an experience that creates economic value. Making the distinction between an Experience and a customer experience can be confusing if you assume both are the same. Let …