When's the last time you heard someone say "we had a great time.." about a service? Probably never. When's the last time you stopped and took a photo of your trip to a service or when a service came to you? Check your phone. Are there any? Probably not. Now look for a photo of …
Things to think about when hiring an Experience Designer or an experience design firm. On this Friday, I wanted to share some key facts (sort of) that one should consider if thinking about hiring an Experience Designer or firm. 1. Be aware of the 70/20/10 Rule: More ideas are better to create a successful Experience for your customers. 2. An …
Somewhere around the mid 1990's the term "Customer Experience" emerged as a distinct new level of economic offering. So unique it defined a new economic bracket in business. The Experience Economy. This new economy wasn't really that new. Walt Disney has become to be identified as the father of this new type of economic offering …
Designing an experience is not an easy task. There are many variables, elements to keep aware of and various stages to consider. Many companies spend hundreds of thousands, if not millions of dollars trying to shift their business into the Experience Economy. To design an experience for customers requires shifting your thinking about what a …
Before you click away, this is not an advertisement, story or article for any circus, rather an example of how the Flow of the Experience can work for your business. If you're not familiar with the flow of the Experience model or what is commonly being called the 5E's, then take a moment to grab …
Continue reading "The Day the Circus Came to Town: Study of the 5Es+2"
What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage, scenery and props, it entails full conceptualization of flow, form and purpose. These elements can be easily over-looked during the long design process causing a design to get …
The “Invisible Gift” is given with every interaction your business has with a customer. Many times we overlook it or don’t even realize we give it, but it happens.
Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …
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