When's the last time you heard someone say "we had a great time.." about a service? Probably never. When's the last time you stopped and took a photo of your trip to a service or when a service came to you? Check your phone. Are there any? Probably not. Now look for a photo of …
Experiences, Experiences, Experiences! It's what everyone is taking about these days. Customer experiences, patient experiences, employee experiences and even user experiences. They seem to come in all shapes and sizes. The strange thing is, there appear to be so many "Experience Designers" and "Experience Specialist" it's almost as if it's the Wild West of the …
How stopping your marketing can actually increase your customer awareness.
Originally posted on the ABA Bank Marketing site on May 15, 2017 Some may not know what the experience economy is about—or how it emerged. This article provides a primer on the concept of the experience economy. In the early years of our country, agriculture and livestock were the mainstream of commerce. This period was …
Have you ever wondered if there was something more you could do to extend your brand or message? Well, there is. One opportunity that is usually overlooked is at the point of when your customers are exiting your business. Add a signature moment that adds that little punch to the engagement. As a Visual Translator, …
Banking on the Experience Economy Elevating the Value Let’s face reality; banking is a service business. Banks provide customers with financial services and charge for doing what their customers cannot do for themselves. In today’s market, banking is faced with a wide and expanding range of competition that is forcing price to become the primary …
A minor shift in customer journey maps creates major refocus of business actions.
Understanding the flow in the Experience Economy from Joe Pine, Alice in Wonderland and my white-paper; "Creating Experiential Places: A Case For Place Personae".
thINKing Canvas 