Experience Theme Tool

What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage, scenery and props, it entails full conceptualization of flow, form and purpose. These elements can be easily over-looked during the long design process causing a design to get …

The Invisible Gift

The “Invisible Gift” is given with every interaction your business has with a customer. Many times we overlook it or don’t even realize we give it, but it happens.

Business of Emotion

What business are you in? What are you selling? A Little History: For the past 15 years, I have been actively involved in the Experience Economy and its principles originally expressed by Joe Pine and Jim Gilmore from their book, 'The Experience Economy.' Over the course of time, I have met some incredible business leaders and fascinating ambassadors of the Experience …