For a business owner seeking to shift their business from a service based model into that of an experience based model can be very difficult and expensive. Most see this change as been daunting and confusing. The only course of action is to hire someone or some organization to help them create their business as …
Experience design is both a complex and creative process. It requires a strong knowledge mix of key design principles, human behavior, and collaboration. Due to the amount of detail and all the moving parts that need to be harmonized, it is easy for designers to lose sight of who the real audience is or the intention …
Things to think about when hiring an Experience Designer or an experience design firm. On this Friday, I wanted to share some key facts (sort of) that one should consider if thinking about hiring an Experience Designer or firm. 1. Be aware of the 70/20/10 Rule: More ideas are better to create a successful Experience for your customers. 2. An …
Somewhere around the mid 1990's the term "Customer Experience" emerged as a distinct new level of economic offering. So unique it defined a new economic bracket in business. The Experience Economy. This new economy wasn't really that new. Walt Disney has become to be identified as the father of this new type of economic offering …
Designing an experience is not an easy task. There are many variables, elements to keep aware of and various stages to consider. Many companies spend hundreds of thousands, if not millions of dollars trying to shift their business into the Experience Economy. To design an experience for customers requires shifting your thinking about what a …
Before you click away, this is not an advertisement, story or article for any circus, rather an example of how the Flow of the Experience can work for your business. If you're not familiar with the flow of the Experience model or what is commonly being called the 5E's, then take a moment to grab …
Continue reading "The Day the Circus Came to Town: Study of the 5Es+2"
What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage, scenery and props, it entails full conceptualization of flow, form and purpose. These elements can be easily over-looked during the long design process causing a design to get …
Think about the last memorable experience you had... You can smell the smells, almost taste the food, visualize the sights and hear the sounds. Do you remember how it made you feel? Recalling it now even brings that feeling back and allows you to relive the experience in this moment. You see, the things that …
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