Think about the last memorable experience you had... You can smell the smells, almost taste the food, visualize the sights and hear the sounds. Do you remember how it made you feel? Recalling it now even brings that feeling back and allows you to relive the experience in this moment. You see, the things that …
The “Invisible Gift” is given with every interaction your business has with a customer. Many times we overlook it or don’t even realize we give it, but it happens.
What business are you in? What are you selling? A Little History: For the past 15 years, I have been actively involved in the Experience Economy and its principles originally expressed by Joe Pine and Jim Gilmore from their book, 'The Experience Economy.' Over the course of time, I have met some incredible business leaders and fascinating ambassadors of the Experience …
Okay, you've read, heard and shared enough about the "crisis", so stop for a moment and switch your mindset. Let's talk about you, your future customers and your business. Today is the first day of the rest of your business life to paraphrase. The past is unchangeable and what will be may never be the …
Hello, thanks for reading "Living on the Grid" series This is the fourth in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at emotional memory. Recently, I have been doing some research on emotional triggers and memory. I began exploring …
Hello, thanks for reading "Living on the Grid" series This is the third in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at time spent and the perceived value. In numerous conversations around value or an experience with various experience …
Hello, thanks for reading "Living on the Grid" series This is the second in a series of 2x2 grids to help explain or demonstrate concepts from the world of business.. In this edition, I wanted to look at the type of experience companies stage for their customers. This is a direct adaptation from B. Joseph …
So, recently, I had developed a set of conversation starter cards for business adapted from a diagnostic program I created in 2005 called WayPoint. The deck was a simple 2x2 formatted exercise that any business could perform. While developing the cards I created numerous adaptations until one was finally selected. In the process of development, …
thINKing Canvas 