Somewhere around the mid 1990's the term "Customer Experience" emerged as a distinct new level of economic offering. So unique it defined a new economic bracket in business. The Experience Economy. This new economy wasn't really that new. Walt Disney has become to be identified as the father of this new type of economic offering …
Sound... its one of the five senses. With experiences, sound plays a large role in the engagement process of the experience. It would only make sense that sound would have its experts in environmental harmonics. Yoko K. Sen is one of those experts. A self-proclaimed Sound Alchemist and confirmed by associates and clients, she has …
So, recently, I had developed a set of conversation starter cards for business adapted from a diagnostic program I created in 2005 called WayPoint. The deck was a simple 2x2 formatted exercise that any business could perform. While developing the cards I created numerous adaptations until one was finally selected. In the process of development, …
I have experienced many times during visual ideation sessions with stakeholders, that most executives can answer the basic questions of What, How, When, Where and even Who, but when confronted with what I call the "Big Why", most stop cold in their tracks. In some cases, one of the stakeholders might quote their Vision statement …
