For a business owner seeking to shift their business from a service based model into that of an experience based model can be very difficult and expensive. Most see this change as been daunting and confusing. The only course of action is to hire someone or some organization to help them create their business as …
How many times have you or your organization created a strategy only to have it diverted for various reasons. Things change over time. Strategies get altered or redirected. Most never return to their original course or ever achieve their goal. Some of the key factors that leads to this outside of the external unforeseen conditions …
Over the years I have connected with some wonderful and creative graphic recorders and graphic facilitators. I have seen them work as small as a 8.5x11 and as big as 5ft x 20ft. Each with a unique talent and style. This is what makes this profession so intriguing and wonderful. Yet there is still something …
Seeing an idea, strategy or concepts is the first step in making them successful. This is important for businesses.
Designing experiences should include a target of happiness for the customer.
There’s a lot conversation from the design world about the customer journey. Each design firm has its own version of how customers travel through the place, be it physical or digital. What many have in common is the attracting of customers. In the physical world, they label the outside environment of the place as Attract. …
Have you ever wondered if there was something more you could do to extend your brand or message? Well, there is. One opportunity that is usually overlooked is at the point of when your customers are exiting your business. Add a signature moment that adds that little punch to the engagement. As a Visual Translator, …
A minor shift in customer journey maps creates major refocus of business actions.
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