There’s a lot conversation from the design world about the customer journey. Each design firm has its own version of how customers travel through the place, be it physical or digital. What many have in common is the attracting of customers. In the physical world, they label the outside environment of the place as Attract. …
The Story Spine and the Canvas
Recently, I had the opportunity to be refreshed on some fundamental storytelling techniques. One technique that earned my attention as a graphic recorder, either with traditional graphic recording on large sheet or my style of graphicnotes, is the Kenn Adam’s Story Spine technique in which the idea follows the classic fairytale framework. If you’re not …
The Archer and The Hare
Strategy as told through a old parable.
An Occurrence of Innovation
I have written and drawn on this topic before and from my earlier post, it has driven some very interesting conversations with groups who focus on conditions and mechanics of creating an innovation and action of being innovative. This subject of innovation and being innovative is a very complex and multifaceted issue. It has created …
You Are Here
I love the malls. My biggest enjoyment in these massive places is people watching. You can learn so much about how we humans interact and react. Also, there is great inspiration in these shopping meccas. One inspiration I use came from a sign that almost all shoppers have see, read and referred. It's a sign predominately …
The Path to Innovate
There has been much debate recently wether or not an idea, a non-tangible thought, can be an innovation. I present my visual map of the process through which an agreed innovation travels. Two key elements that need to be pointed out before providing my thoughts. The first element is along "The Path of Thinking." Almost …
Public Transport Theatre
Graphic recording, visual thinking and even sketchnoting are all things hard to communicate via email, phone conversations and even one-on-one, so how can you share what you do with impact and clarity? Find a captive audience and let the show begin! Recently, on a trip to Vancouver, BC, I was onboard the Clipper heading over …
No Pain, No Gain
Is a fallacy and a danger for business thinking! I was chatting with a dear friend over the weekend about business opportunities he was interested in trying. Each idea had great possibilities and some even had little risk. I then asked him about the competition in these categories of opportunities. I began, as he calls …