Somewhere around the mid 1990's the term "Customer Experience" emerged as a distinct new level of economic offering. So unique it defined a new economic bracket in business. The Experience Economy. This new economy wasn't really that new. Walt Disney has become to be identified as the father of this new type of economic offering …
Designing an experience is not an easy task. There are many variables, elements to keep aware of and various stages to consider. Many companies spend hundreds of thousands, if not millions of dollars trying to shift their business into the Experience Economy. To design an experience for customers requires shifting your thinking about what a …
Before you click away, this is not an advertisement, story or article for any circus, rather an example of how the Flow of the Experience can work for your business. If you're not familiar with the flow of the Experience model or what is commonly being called the 5E's, then take a moment to grab …
Continue reading "The Day the Circus Came to Town: Study of the 5Es+2"
What business are you in? What are you selling? A Little History: For the past 15 years, I have been actively involved in the Experience Economy and its principles originally expressed by Joe Pine and Jim Gilmore from their book, 'The Experience Economy.' Over the course of time, I have met some incredible business leaders and fascinating ambassadors of the Experience …
Okay, you've read, heard and shared enough about the "crisis", so stop for a moment and switch your mindset. Let's talk about you, your future customers and your business. Today is the first day of the rest of your business life to paraphrase. The past is unchangeable and what will be may never be the …
