How many times have you or your organization created a strategy only to have it diverted for various reasons. Things change over time. Strategies get altered or redirected. Most never return to their original course or ever achieve their goal. Some of the key factors that leads to this outside of the external unforeseen conditions …
Enticing Customer Engagement
Okay, you've read, heard and shared enough about the "crisis", so stop for a moment and switch your mindset. Let's talk about you, your future customers and your business. Today is the first day of the rest of your business life to paraphrase. The past is unchangeable and what will be may never be the …
Elixirs, Fixers and Snake Oil Mixers
Experiences, Experiences, Experiences! It's what everyone is taking about these days. Customer experiences, patient experiences, employee experiences and even user experiences. They seem to come in all shapes and sizes. The strange thing is, there appear to be so many "Experience Designers" and "Experience Specialist" it's almost as if it's the Wild West of the …
Time: The New Currency
Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …
Past-Present-Future of thinkAbout
Had a wonderful and thought-provoking time at this year's thinkAbout in Cleveland. Sadly, it's the last event after 20 years. I am proud to say I have attended 10 of the 20 gatherings. It all ended at the place it began, Cleveland, Ohio. The event was themed around time and the #ExperienceEconomy evolution and hosted …
Experience Economy: Primer
Originally posted on the ABA Bank Marketing site on May 15, 2017 Some may not know what the experience economy is about—or how it emerged. This article provides a primer on the concept of the experience economy. In the early years of our country, agriculture and livestock were the mainstream of commerce. This period was …
Guided Change
Guiding change is critical for personal, business and organizational growth. If you do not choose your own path, someone else will choose it for you and there you never win. Read more about guided change.
thinkAbout 2015
A visual recap of thinkAbout 2015 in Atlanta on the idea of "Ing the Thing" Adding action to a thing to begin thinking about the experience. The "Regiception" - Reception and Registration Experience. (note this year's joke is in the upper left. In addition of the morning tour to Chick-fil-A's headquarters and the recipient of …