Mapping change through visual thinking.
Not All Customer Experiences Are True Experiences
As the old adage goes, “All ponies are horses, but not all horses are ponies.” This is the same for ‘Customer Experiences.’ Not all customer experiences are truly an experience that creates economic value. Making the distinction between an Experience and a customer experience can be confusing if you assume both are the same. Let …
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Energize the Spark: Part 8
Okay, we're almost completed our journey around the Empathetic Business Model. The next part is stage 8, Updating and Energizing. This step is usually the most overlooked step along any model as well as exclude on most business models. Step 8 in the journey addresses the need for incorporating a plan for keeping your offering …
Protected: Shout Out Loud: Part 5
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Learning Business from Mother Goose
What Mother Goose and Children's stories can teach us about business. Analogies in modern business.
Stop Being All Things!
Shifting mentality from all things to specific things to ensure success. View the visual thinking canvas.
A to A Thru B
As I sat watching some of year's NASCAR race at the airport, I am reminded of a discussion a good friend and I had about a better visual to represent the course businesses take to achieve success. We debated of what a journey should look like for a business as it moves along the path …
Price of Admission
In a past post I wrote about setting the stage for your business offering. I would like to step a bit further back into the customer journey, back to the front door shall we say. A few years ago I was challenged by two authors to consider my business differently. They asked each of us …
thINKing Canvas 