For a business owner seeking to shift their business from a service based model into that of an experience based model can be very difficult and expensive. Most see this change as been daunting and confusing. The only course of action is to hire someone or some organization to help them create their business as …
Over the years I have connected with some wonderful and creative graphic recorders and graphic facilitators. I have seen them work as small as a 8.5x11 and as big as 5ft x 20ft. Each with a unique talent and style. This is what makes this profession so intriguing and wonderful. Yet there is still something …
Seeing an idea, strategy or concepts is the first step in making them successful. This is important for businesses.
How stopping your marketing can actually increase your customer awareness.
Degression: a stepping or movement downward A disclaimer. I have been a long-time "Starbuckian" and I have a minimum of 2 Grande coffee's a week from my favorite Starbuck cafe. I enjoy the engagement of my local baristas and will continue being a patron of Starbucks in the foreseeable future. Note of caution: Degression …
Continue reading "Degression of Economic Value – Case Study Starbucks"
Had a wonderful and thought-provoking time at this year's thinkAbout in Cleveland. Sadly, it's the last event after 20 years. I am proud to say I have attended 10 of the 20 gatherings. It all ended at the place it began, Cleveland, Ohio. The event was themed around time and the #ExperienceEconomy evolution and hosted …
There’s a lot conversation from the design world about the customer journey. Each design firm has its own version of how customers travel through the place, be it physical or digital. What many have in common is the attracting of customers. In the physical world, they label the outside environment of the place as Attract. …
A minor shift in customer journey maps creates major refocus of business actions.
thINKing Canvas 