How stopping your marketing can actually increase your customer awareness.
Time: The New Currency
Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …
Past-Present-Future of thinkAbout
Had a wonderful and thought-provoking time at this year's thinkAbout in Cleveland. Sadly, it's the last event after 20 years. I am proud to say I have attended 10 of the 20 gatherings. It all ended at the place it began, Cleveland, Ohio. The event was themed around time and the #ExperienceEconomy evolution and hosted …
Attracting Customers Is Not Enough
A minor shift in customer journey maps creates major refocus of business actions.
Misalignment Hassles of Life and Business
Have you ever experienced a car that was out of alignment. The strangest of noises occur. Excessive wear on the tires, possibly leading to unusual balding patterns. Eventually this misalignment can cause costly repairs and replacement if allowed to go unchecked. Misalignment is true of our personal life as well as for business. Unlike the alignment …
Continue reading "Misalignment Hassles of Life and Business"
Highlights from Miami
The "Art of Excellence" in Healthcare was a wonderful experience. Here are some highlights.
Alcoholism Rises to 500%
This may soon be the headline we read in the not too far future. When mapping out cause and effect of any new development or change, it maybe helpful to visually map out how that new development or change will affect other conditions. In the example of the title headline, imagine as more and more …
“Thinging” is the New Thing
When it comes to experiences, it’s not about the thing as it is more about what you do with the thing. An experience is in the action or “Ing” of a thing. A ball is a thing, yet ball balancing is doing. Any time you do something, you are in essence, experiencing. For a business, …
thINKing Canvas 