I am excited to announce that Visual Thinking with Dr. Draw goes live on September 1st, 2020 on YouTube and here on this site under Visual Thinking. Much of what I have learned, used, and taught, will be shared in a very unique method of video and whiteboard demonstration. Each episode will include a single …
Seeing IS Believing for Success
Seeing an idea, strategy or concepts is the first step in making them successful. This is important for businesses.
Designing Happiness
Designing experiences should include a target of happiness for the customer.
Elixirs, Fixers and Snake Oil Mixers
Experiences, Experiences, Experiences! It's what everyone is taking about these days. Customer experiences, patient experiences, employee experiences and even user experiences. They seem to come in all shapes and sizes. The strange thing is, there appear to be so many "Experience Designers" and "Experience Specialist" it's almost as if it's the Wild West of the …
Degression of Economic Value – Case Study Starbucks
Degression: a stepping or movement downward A disclaimer. I have been a long-time "Starbuckian" and I have a minimum of 2 Grande coffee's a week from my favorite Starbuck cafe. I enjoy the engagement of my local baristas and will continue being a patron of Starbucks in the foreseeable future. Note of caution: Degression …
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Time: The New Currency
Since the late 1950s, the history of branch banking in America has been all about being in the midst of the population. No bank could survive without being accessible in a timely fashion. Convenience became one of the prime factors for locating a branch. The focus was to reduce the time it takes to get …
Past-Present-Future of thinkAbout
Had a wonderful and thought-provoking time at this year's thinkAbout in Cleveland. Sadly, it's the last event after 20 years. I am proud to say I have attended 10 of the 20 gatherings. It all ended at the place it began, Cleveland, Ohio. The event was themed around time and the #ExperienceEconomy evolution and hosted …
Experience Economy: Go With the Flow
There’s a lot conversation from the design world about the customer journey. Each design firm has its own version of how customers travel through the place, be it physical or digital. What many have in common is the attracting of customers. In the physical world, they label the outside environment of the place as Attract. …
