Signature Moments

Have you ever wondered if there was something more you could do to extend your brand or message? Well, there is.

One opportunity that is usually overlooked is at the point of when your customers are exiting your business. Add a signature moment that adds that little punch to the engagement. As a Visual Translator, I find that taking photos of attendees at the wall acting as if they are doing the work, is a great piece of memorabilia and a signature moment for them. It also gives me another chance to communicate my brand and my work through various channels the attendee wishes to use. It’s both branding and a signature moment.

Take a look at your business. When is there an opportunity to add that moment outside of the normal business transaction? Now fill it with something that is uniquely you.

Seeing the Future of SEL

I had a wonderful opportunity to capture the ideas and conversations of a growing movement in the educational world. SEL (Social Emotional Learning) is an empathetic approach to learning and is seeing a growing following. Here’s a look at the thinking of SEL.
wymansel-vt-01-web

Misalignment Hassles of Life and Business

Have you ever experienced a car that was out of alignment. The strangest of noises occur. Excessive wear on the tires, possibly leading to unusual balding patterns. Eventually this misalignment can cause costly repairs and replacement if allowed to go unchecked.

Misalignment is true of our personal life as well as for business. Unlike the alignment of a car, realigning ourselves can be much more complicated. Like your car, unless you are trained at detecting the conditions and causes, you can cause greater harm than good. When we attempt to repair our own problems and try to realign that which is out of alignment, we tend to allow for subtle imperfections or incomplete repairs to save time or money. Hint, there are no savings to doing correctly.

Take a look at one of my favorite diagrams for personal and business. Now, imagine that every interaction you want to create for another, be it friend or client, you want to be memorable.

BPC Alignment

Ask yourself some basic questions as they relate to staging this experience.

  1. What is the Experience you are staging for others? (The Experience)
  2. What are your beliefs and are they focused on the purpose of this experience? (Culture)
  3. What is the promise you communicate to others that will become part of the experience you want to stage? (Brand)
  4. Where will this experience happen and is it a reflection of your promise and beliefs? (Place)
  5. What language or phrases will you use that can be associated only with the experience? (Language)
  6. What elements of decor or environment pieces will support and theme the experience? (Decor)
  7. Where will the interaction of the experience be found? (Engagement Zones)
  8. Finally, are all these elements of an experience in alignment?

If you are a business or organization, this alignment model becomes quite complicated and at times almost impossible to make work, but stop there. As I have said in the past and posted about, I don’t believe in the “Impossible” only the improbable. All things are possible once you understand how. If you don’t,then find someone who can help.

Just like taking your car to a service station to get realigned, it is best to seek others outside your organization or yourself to help guide you through the process of realignment.

Until next time. Focus on the creation of memories and not the mechanics of the Experience for the experience happens when the memories are created.

Highlights from Miami

The “Art of Excellence” in Healthcare was a wonderful experience. Here are some highlights.

"Simplify Healthcare" Keynote
“Simplify Healthcare” Keynote
Rolf Speaks on Passion and Patients
Rolf Speaks on Passion and Patients
Focusing on Culture
Focusing on Culture
Avoiding Burnout in Healthcare
Avoiding Burnout in Healthcare

 

Age of the Personal Brand

I have contemplated an idea that is growing larger. The idea of having a personal brand. And as with any brand, comes the brand mark or logo.  So my idea is this; are we truly returning to pictographic or iconographic society?

Evidence would argue that we are. More and more information in our everyday life is being identified by graphic representation and not the written word. Case in point; look to your desktop or mobile device. Very few icons include the use of text. In some cases, applications on mobile devices and desktops are using more icons and graphics to convey processes and functions. One of the obvious reasons is universal use.

Look to another rise in our society, social media brings us the increasing use of emoticons. Graphic icons to replace a set of emotional terms or statements. Technology has brought us back to a digital hieroglyphic age. Everything is becoming represented by icons. If so, then can we create icons for ourselves?

I say it already is happening. From the use of initials to clever Social Media avatar icons, we are in the age of personal branding and with personal branding comes personal logos. To give you an example here are my initials; K.M.D. I have used these all through my art life and as part of my signature. So what happens when I evolve from text to icons? what does my personal brand logo become?

KMD Brand Logo 500

A stylized expression of my initials transformed into a personal brand logo. A logo that can be used in social media as well as to identify ownership of things that belong to me.

But why do we need such icons for ourselves? In an age of graphics and speed, a personal logo does for a person what  a logo mark does for companies, creates a unique symbol that is connected to an individual who may share a name with many others. It is a way to stand out and be recognized.

My prediction is that we are about to see the boom of the personal logo trend. In our world of billions of online citizens, personal logos create that need to be unique or at least be seen as being unique. Soon small garage and bedroom businesses will appear who specialize in creating personal logos and human brands. Who knows, maybe brand consultants will help with couples wishing to join brands or couples needing to create new personal brands due to separation or loss. We have become an industry of we/me.

Is it right? Should we move further back into pictographic and iconographic languages? Maybe not, yet when has that ever stopped a generation or society from following a trend because of popularity or technologic need?

So, you be you and I’ll be me and my mark will be my proof of existence.

Alcoholism Rises to 500%

Drink UpThis may soon be the headline we read in the not too far future.

When mapping out cause and effect of any new development or change, it maybe helpful to visually map out how that new development or change will affect other conditions.

In the example of the title headline, imagine as more and more autonomous self-driving cars or accessible to the public some responses may not be as positive as expected. With self-driving cars, occupants are no longer responsible for their condition behind the wheel. Not being responsible for driving allows people the opportunity to indulge in excess.

Yes bartender, I’ll have another, I’m not driving.

In this example, more autonomous cars could bring about a dramatic increase in public drinking and alcoholism. After all, we’re human.

Autonomous cars and drinking maybe a dramatic example that may never unfold, but then again, it does have the possibility. Look at how companies approach developmental change within an organization. What maybe a small change from the top will ripple down may have unseen consequences if not mapped out. What about dramatic change such as rebranding, environmental design, digital adaptation or even evolving staff culture?

For companies attempting to evolve and stay profitable, not seeing how change will unfold could be as dangerous as not changing at all. This is why visual thinking and graphic facilitation are such a powerful tools in Organizational Change or new product development.

See the possible outcomes and pitfalls before you implement change.