Finding Customers

They say customers develop a relationship with providers on two initial criteria, 'I am like you' and 'I like you.' If this is the case then finding more customers can be performed strategically by profiling your existing best customers and reaching out to similar prospects. Below is a map created by five break-out groups during …

Making Change

Have you ever wondered what is "Change" and how to see change in your business? To answer this question we must first understand how change is defined and then see how that manifests itself in a business model. Change, as defined by Webster's dictionary, is to make the form, nature, content, future course, etc., of …

Obstacles of Life

“Two roads diverged in a wood, and I -- I took the one less traveled by, and that has made all the difference.” Robert Frost gifted us with these wonderful words which we use in reference to life, careers, business and many other challenges. As an idea guide, I follow this same thinking by attempting …