Had a wonderful and thought-provoking time at this year’s thinkAbout in Cleveland. Sadly, it’s the last event after 20 years. I am proud to say I have attended 10 of the 20 gatherings. It all ended at the place it began, Cleveland, Ohio.
The event was themed around time and the #ExperienceEconomy evolution and hosted by B. Joseph Pine II and James H. Gilmore. Each segment was separated by the past, present and future. Below are the visual translations.
The past was a tour from the beginning through last year’s gathering in New Orleans. Each city had a theme and usually had some tie in with the award winners. I have always imagined what city or place Joe and Jim would choose had I ever won an EXPY. Probably somewhere that embraced visual thinking or illustration. Oh well, its fun to dream.
The next day took us to the present in Jim and Joe’s wacky time machine. They shared the ideas and directions they were pondering for the next evolution of the Experience Economy. From time as currency to the Hinduization of the digital world. 32 million deities now transformed into 32 million apps on our mobile devices. When we wake to the chiming of our mobile devices it is the same as banging the pots to wake the deities. We do not worship them, we use them.
Our world view of the Experience Economy changed as Jim and Joe unveiled the next progression of thinkAbout, thinkAbout4U. A client focused gather mirroring the process of thinkAbout for Experience stagers.
We also discovered the last two award winners. For the EXPY, Carnival cruises took the prize for this year’s stager and for the EMA, Ty Koon received the honors as Experience Manager. All in all, a great time of discussion, contemplation and investigation.
One thing I took away is that mobile technology is reigniting the lizard brain in all off us. We now react with Fight-Flight or Respond. This makes me wonder if we as humans are becoming the greatest experiment of Pavlov’s digital dog. (bing)
The second thing I took away is that Experiences should be designed to provide happiness, As goes of experience, we pay extra for that experience that makes us happy. No one pays to be made miserable, that’s called customer service.
Until next time, keep your eyes to the future and keep staging experiences that are photo-worthy.