Graphic recording, visual thinking and even sketchnoting are all things hard to communicate via email, phone conversations and even one-on-one, so how can you share what you do with impact and clarity?
Find a captive audience and let the show begin!
Recently, on a trip to Vancouver, BC, I was onboard the Clipper heading over to Victoria on Vancouver Island. Ferry crossings are slow and take a good amount of time. Like all public transportation, the seating is adequate. On the Clipper, seats are arranged in tight groups of four around mini tables that are provided for eating, reading or just relaxing. The advantage of traveling with one other person is that you always end up seating across from two strangers.
On this trip as with so many others, I pulled out my sketchbook to record some ideas I have thought about. I opened up my pad, grabbed by pens and began visually reconstructing an idea. Immediately, the couple across from us became interested and then hooked. Their eyes followed as my hand moved from one node to the next as if unveiling chapters in a story.
Eventually, one of my audience speaks up. “What is that you’re doing?” That’s my cue. Start the music from the Calliope, put on the smile and it’s showtime? My response is always the same… “I’m capturing ideas visually so others can understand later on.” This is vague enough to get a head nod or a tilt of interest.
The next few minutes I explain how visually we all think and remember things as well as show examples of earlier work, either on my tablet or from the sketchbook. I share with them how others have used my talents to better communicate or identify ideas to larger groups. While all this is happening, curiosity spreads around the nearby seats and more eyes and ears are drawn in on the conversation.
I demonstrate how it helps, not by using the spoken word, rather by starting a new page and banner title it “Interesting People I Have Met”. I ask them to share why they do what they do and begin the recording. I ask eavesdroppers also. Soon a handful of people join in and the fun begins. People begin connecting with me and with each other.
The show is in full swing, time to spread the word…
Eventually, someone inquires about applications of this thing you do. Time to get contact information and spread out the calling cards. Remember, you’re not just creating new friends, this is you livelihood and the best way to promote yourself, because you never know if they may be the next client or stepping stone to that client. At this point I always politely try to get email addresses to send them links to see the final work as well as my portfolio.
“Storytelling is the key to adding value to anything you offer, especially if it’s others providing that story.”
Anywhere there are a mix of people waiting for something, you have an audience to entertain, share stories and eventual educate to the world of graphic recording and visual thINKing.