Visual Cognition

The growing adaptation of visual facilitation, graphic recording, visual scribing and visual thinking has become quite apparent in the mainstream of business development and change. If you’re not familiar or confused by these terms or processes, it probably would be wise time to research these unique practices.

As the thINKologist, even I, myself, find these terms sometimes confusing or misaligned¬† to the given task at hand. Practitioners in this field who utilize these dynamic skills are often adjusting the language or description depending on the application or the client’s perception. It can be quite confusing for the uneducated who may hear one term then another when the same function is being performed. There is a need for clarity and unifying terminology or categorization of these collective offerings.

As a solution to this slight dilemma, I have come to use a term I call “Visual Cognition”. The mental process to conceptualize, learn or problem-solve (cognition) through the use of visual tools. In my preference the key visual tool is the use of the thINKing Canvas. A visual media that employes the combination of text and images to increase clarity, uncover opportunities or define possibilities of a given issue.

Visual Cognition is not the creation of yet another new process or an adaptations of any given current format, but merely trying to identify the collective processes which now exist and employed for conceptualization, problem-solving, learning and strategic thinking. The fact is when we employ visual tools to assist ourselves or others in the process of thinking we are then practitioners of visual cognition. By any other term, name or moniker this is the process we are performing.

So when the next time you want to drop an intellectual bomb in a group, just inform them when asked, that you’re a facilitation specialist in the field of visual cognition allowing yourself the opportunity to take center stage to describe your skill set.

Imagine and envision your future.

The thINKologoist.