After 30 years of conference going, presentations and so-called 'Hands-on seminars', I have had enough. I am tired of so called workshops being hour long commercials that provide little tools or insights that i can actually use in my business. So, I took action and redesigned what a workshop should be. What I created was …
Before you click away, this is not an advertisement, story or article for any circus, rather an example of how the Flow of the Experience can work for your business. If you're not familiar with the flow of the Experience model or what is commonly being called the 5E's, then take a moment to grab …
Continue reading "The Day the Circus Came to Town: Study of the 5Es+2"
For a business owner seeking to shift their business from a service based model into that of an experience based model can be very difficult and expensive. Most see this change as been daunting and confusing. The only course of action is to hire someone or some organization to help them create their business as …
As children, we’re given a unique ability to use our imagination to create fantastic worlds around us that are invisible to others. In our minds eye, we can sail the high seas in search of gold, battle pirates who attempt to take that very booty. We can confront dragons to get a marshmallow toasted. In …
Continue reading "Imagination to augmentation to artificial: Welcome to your digital hallucination"
Experience design is both a complex and creative process. It requires a strong knowledge mix of key design principles, human behavior, and collaboration. Due to the amount of detail and all the moving parts that need to be harmonized, it is easy for designers to lose sight of who the real audience is or the intention …
When's the last time you heard someone say "we had a great time.." about a service? Probably never. When's the last time you stopped and took a photo of your trip to a service or when a service came to you? Check your phone. Are there any? Probably not. Now look for a photo of …
Things to think about when hiring an Experience Designer or an experience design firm. On this Friday, I wanted to share some key facts (sort of) that one should consider if thinking about hiring an Experience Designer or firm. 1. Be aware of the 70/20/10 Rule: More ideas are better to create a successful Experience for your customers. 2. An …
Somewhere around the mid 1990's the term "Customer Experience" emerged as a distinct new level of economic offering. So unique it defined a new economic bracket in business. The Experience Economy. This new economy wasn't really that new. Walt Disney has become to be identified as the father of this new type of economic offering …
Designing an experience is not an easy task. There are many variables, elements to keep aware of and various stages to consider. Many companies spend hundreds of thousands, if not millions of dollars trying to shift their business into the Experience Economy. To design an experience for customers requires shifting your thinking about what a …
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