Imagination to augmentation to artificial: Welcome to your digital hallucination

As children, we’re given a unique ability to use our imagination to create fantastic worlds around us that are invisible to others. In our minds eye, we can sail the high seas in search of gold, battle pirates who attempt to take that very booty. We can confront dragons to get a marshmallow toasted. In …

It’s About Time

When's the last time you heard someone say "we had a great time.." about a service? Probably never. When's the last time you stopped and took a photo of your trip to a service or when a service came to you? Check your phone. Are there any? Probably not. Now look for a photo of …

Experience Theme Tool

What guides an Experience Designer? What criteria governs the design? Designing or conceptualizing an experience for customers, patients, clients or guests requires more than designing the stage, scenery and props, it entails full conceptualization of flow, form and purpose. These elements can be easily over-looked during the long design process causing a design to get …